My Story

Although I studied product design and engineering, my professional journey took me into the world of Advertising and Branding. Since graduating in 2014, I have worked with several industry-leading agencies and brands as a strategic designer creating consumer-focused environments and experiences.

Experience

Innovation Design Manager
Pharmavite | West Hills, CA | 2020 - 2021
Served as a lead within an inQB8 team, a cross-functional team dedicated to creating innovative products, packaging, business models. My role was to stretch the team's thinking and identify opportunities for better engaging with consumers and developing new solutions - including problem definition, hypotheses creation, prototyping, and human-centered design to deliver innovation.

Key achievements: Organization-wide sustainability macro plan, packaging innovation, Ingredient/Technology sourcing process (generated 75+ new external submissions and reached 16 countries within first 2 months and scaling), Nutritional Science Team ingredient review process optimization, Asana implementation for multiple teams, Optimize design operations

Consultant
Various start-ups and small businesses
2016 - 2021
Worked as a strategic consultant for a variety of businesses in the e-commerce, cannabis, retail, and restaurant sector.

• Scalable design and operation optimization

• Unique branding and consumer environments

• Stakeholder interviews and insights

• Strategic partnerships

Designer
Bergmeyer | Boston, MA | 2017 - 2019
Served as a lead conceptual designer for key high-profile projects from RFP to install - retail flagships, restaurants, big box, pop-ups, kit-of-parts development. Highly involved in business development as well as training team members on conceptual design tools and processes.

Key achievements: Chick-fil-A flagship & kit-of-parts, Sam Adams brewery flagships, Wrangler pop-up, TD One Vanderbilt flagship

Environmental Designer
WD Partners | Columbus, OH | 2015 - 2017
Designed branded environments for retail and hospitality brands - retail flagships, big box, workspace, shop-in-shops, and pop-ups.
Key achievements: Baskin Robbins flagship, Intel Gaming pop-up, Walmart Store-of-the-future 

Environmental Designer
The Integer Group | Dallas, TX | 2014 - 2015
Supported national campaigns, designed concept store, shop-in-shops, custom fixture design, managed vendors, and special projects as a key member of the retail environments team.

Project Lead
Xiphias Project | Bethlehem, PA | 2012 - 2014 | Project Link
Led and recruited an interdisciplinary team of talented undergraduate students to develop a successful supercar project - including an additively manufactured and topologically optimized chassis design and a sophisticated design package. The project was intended to be a strategy of how large traditional automakers could transition into the electric vehicles' exciting future.

Industrial Design Intern
Machineart Industrial Design | Frenchtown, NJ | 2012
Summer internship program at the small industrial design studio, where I worked on projects in footwear and aftermarket motorcycle parts.