Flexible pop-up experience: Intel Gaming
Role - Design Lead
Status - Complete
Goal & Strategy
Develop an engaging pop-up experience around VR and gaming using a scalable retail strategy.
Intel Gaming had previously developed a pop-up display for its Southeast Asia market. The design team was asked to utilize the existing fixture while introducing an all-new gaming campaign revolving around a VR experience + new PC gaming.
Must utilize the existing curved structure while introducing a new VR experience area
Pop-up design for multiple configurations that can apply to various size parameters and settings
Provide a strategy for tiered experiences in traditional retail environments
The existing curved structure
Ideation Process
Kit-of-parts system
Final Concept Direction
Retail applications
Work while employed at WD Partners