House of Ermias is a new cannabis brand looking to establish its first retail environment in the Chelsea, MA area.

The client was seeking to create a best-in-class cannabis retail environment. I worked closely with the founder & CEO on retail space and service design, which included a flexible, comfortable lounge space, dynamic retail experience as well a basement that can transform into a number of scenarios - art studio, event, and retail space. The goal was to create a space that is welcoming, vibrant, and full of positive vibes that reflects the community it serves. I worked collaboratively with a brand designer, who led the branding efforts including color scheme, iconography, and graphics.

Consumer journey strategy

Basement

 Enviornments

Personal consulting at Elizabeth & James Design