The Goal

Create a beautifully comfortable environment for the perfect pint.

The Boston Beer Company had an extensive portfolio of beer brands (best known for Samuel Adams), when it came time for the company to establish its built-out environments it chose to partner with an architecture firm (Bergmeyer) for its primary high profile locations - Boston and Cincinnati. We re-imagined the physical presence of the brand, in this project I drove the conceptual direction while working with our interior and architecture teams to help the vision come to life.

Strategy

The Boston Beer Company has made Samuel Adams one of the best-known craft-brewed American beers in the world. These two locations showcase the craft brewing experience by inviting guests to enjoy limited release beers that feature malt and hops varieties blended to complement each season. Both sites are fully operational breweries that constantly reinforce their position as a preeminent craft brewer. By infusing localized touches we created an authentic and uniquely Samuel Adams experience.