Evolving a Beloved Boston Brand: Sam Adams Tap Houses
Role - Concept Design
Status - Complete
The Goal
Create a beautifully comfortable environment for the perfect pint.
The Boston Beer Company had an extensive portfolio of beer brands (best known for Samuel Adams), when it came time for the company to establish its built-out environments it chose to partner with an architecture firm (Bergmeyer) for its primary high profile locations - Boston and Cincinnati. We re-imagined the physical presence of the brand, in this project I drove the conceptual direction while working with our interior and architecture teams to help the vision come to life.
Strategy
The Boston Beer Company has made Samuel Adams one of the best-known craft-brewed American beers in the world. These two locations showcase the craft brewing experience by inviting guests to enjoy limited release beers that feature malt and hops varieties blended to complement each season. Both sites are fully operational breweries that constantly reinforce their position as a preeminent craft brewer. By infusing localized touches we created an authentic and uniquely Samuel Adams experience.
Cincinnati
Create a place In the heart of a lively craft Beer community.
This historical building had build-out limitations that allowed us to carefully choose how to express the brand while also making an authentic Boston space in the heart of Ohio.
Transform a nearly 9,000 SF space in a historic theatre building.
Showcase brewing operation including limited seasonal releases brewed on location.
Create a relaxing indoor lounge environment with a central bar.
Utilize outdoor space to create a communal experience beyond the bar.
Design a welcoming place for anyone - from beer snobs to casual drinkers.
Concept Sketches
Main Bar
Schematic Renderings
Final Installation
Work while employed at Bergmeyer Associates