Michigan Avenue Flagship Holiday Takeover: AT&T

Role - Designer

Status - Complete

AT&T's flagship store on the magnificent mile - Michigan Avenue, Chicago - transforms every year. This holiday campaign was an evolution of the previous year’s holiday concept titled Magical Forest. The design team was tasked to develop the idea further and create a lush and fantastical, yet cohesive environment filled with holiday joy - we called the campaign the Magical Gifts. I was responsible for visualizing and developing the retail environment using the existing design language established from the previous year's campaign. We utilized existing fixtures as well as developed new elements including props, graphics, and custom product displays. I had the privilege of designing everything from window displays to custom displays for specific products along with the larger team of art directors, fixture vendors, and installers.