Goal & Strategy

Introducing novice bakers to new products and accessories from Anchor Hocking.

Anchor Hawking, an establish bakeware brand wanted to establish themselves with a younger demographic. Our design leveraged an in-aisle experience for big box retail. The endcap draws guests to the category with engaging cross-merchandising, including accessories, seasonal recipe cards, and cookbooks. Within the aisle, graphic color-blocking and cohesive signage packages make the merchandise easier to shop for first-time bakers. Smaller vignettes with educational graphics help break up the shelves to make baking less intimidating. Organizing the merchandise into three main categories “prep” “bake” “share” make product easy to find.

• Cohesive baking story with cross merchandising

• Clear graphical system to make it easier for the shoppers to navigate several product categories

• In-aisle vignettes that change seasonally

Work while employed at WD Partners